Pet Food is hiring pet bloggers to help promote their products. Another pet food has invented a ‘Cat Food Critic’ blogger to promote their brand. How will pet food consumers know if they are reading unbiased pet food information or paid for reporting?
It seems you can’t turn around without seeing some type of pet food advertisement. And now, the newest pet food advertising ground could be trusted pet bloggers. Here are two ads posted very recently …
“Nutrish is looking for 10 dog bloggers to help promote a Pinterest contest where one winner will win a year’s supply of dog food!”
“Diamond Naturals Grain Free is looking for 15 Dog Bloggers to work with and share information about Grain Free dog food. You do not need to feed Diamond Naturals Grain Free dog food, or any kind of Grain Free dog food to participate.”
Going into a similar direction, Merrick Pet Food has fabricated a Cat Food Critique blog featuring a cat as the blogger/food critique. Their new campaign began with ads in the NY Times dining section. Merrick will also provide samples of their pet food to “cat and food influencers” hopeful for reviews to be posted on the Merrick website.
So – be cautious of what you are reading and where. It could be a pet food review you are reading was ‘purchased’ by the pet food manufacturer.
Remember, it doesn’t matter how much they advertise quality ingredients, the truth is in the actual quality of ingredients (which the advertising doesn’t disclose). We (pet food consumers) have been provided with complete transparency to ingredient quality – The Pledge to Quality and Origin – from 16 manufacturers, signed by a CEO or President of each company. Advertising is only telling the consumer what they want to hear, The Pledge is full disclose to quality and origin with a signed statement to the accuracy of that information. Big difference.
Note: TruthaboutPetFood.com, PetsumerReport.com, and AssociationforTruthinPetFood.com is 100% consumer supported and receives no financial support or perks of any type from any pet food manufacturer or their representative.
Wishing you and your pet(s) the best,
Association for Truth in Pet Food
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
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